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[Button on page goes to Op-In Form]
This page outlines all the coming events, if they are interested, then click an opt-in interest button.
"Yes I want more information"
That pulls up a popup optin page with
Name
Event 1
Event 3
.....
After that is completed they get a popup thankyou and some following emails that give them more info and encouraging them to attend the event.
When they decide to attend from one of the emails a detailed registration information page is displayed (similar to the one we are using for SXSW but it will be used as our standard registration page for any event.
Events create segments unique to event so individual email sequences for the event can be controlled.
All events move toward a single registration dataset that is marked with a tag that shows which event(s) they registered for and attended. That way we have a consolidated dataset that tells us who came to what, and when.